News

The "Orimi Trade" group of companies became a partner of the "Pearl of Russia" hot air balloon festival, which took place in the resort cities of the Caucasian Spas. For the duration of four days, the cities of Pyatigorsk, Essentuki, and Zheleznovodsk turned into centers of aeronautics in Russia. The hot air balloon festival has been held every year since 1999, consistently gathering dozens of teams willing to participate and thousands of admiring spectators, who come to the cities of the Caucasian Spas from every corner of Russia year after year.
Sports competitions are a traditional and inalienable part of the Festival. These include both the standard exercises (disciplines) for hot air balloon pilots and exercises (disciplines) originating from the new sport dubbed "Aviation biathlon" that requires the pilots to hit a target using a laser gun. This year's program included one of the most complex and difficult elements, the "Konyukhov's Loop", requiring the hot air balloon to take off and return to the starting point against the wind.
"Princess Noori" tea became the official beverage of the festival. The hot air balloon bearing the brand's logo soared confidently in the sky, while tastings of different varieties of black Ceylon tea were held for the guests and the participants back on the ground.